Hi, I’m John.

Over the course of my career, I have helped ignite breakthroughs for dozens of the world’s leading brands.

I’ve led these breakthroughs as an ad agency Chief Strategy Officer, the Chief Product Officer at a start-up, and an advisor to various CEOs/founders.

Some of the breakthroughs I’ve helped ignite include:

UnitedMasters: Disrupting the legacy music industry to build a company valued at $550 million.
The NFL: Rejuvenating the appeal of football for a new generation of youth.
The NBA: Unleashing the global growth potential of basketball.
Budwesier: Reviving the cultural relevance of one of the world’s most storied brands.
The Coda Collection: Re-inventing what the music experience can become in the streaming age.
Songfinch: Accelerating the growth of the 11th fastest-growing company in the country.
State Farm: Turning a sports sponsorship into a cultural phenomenon.
Apple Music: Humanizing how Apple can (once again) change how the world enjoys music.
Bud Light: Discovering how the most popular beer can connect to the most popular sport.
McDonald’s: Making the Big Mac matter in contemporary culture once again.
Samsung: Driving the emergence of a new leader in global electronics.
Blackberry: Helping turn a handheld device into a “Crackberry.”
Nintendo: Igniting the Pokemon phenomenon.

I have found that the power of brand breakthroughs, and what is necessary to ignite these brand breakthroughs, hold true for enterprises of any size across any industry. Oh, and it’s really fun.

My cv has some background on the roles I’ve had at the companies I’ve helped build. Within projects, I’ve shared some examples of what my teams and I have created along the way. If you’d like to explore some of my personal passions and perspectives, check out my pursuits and my writing.  And if you’d like to discuss any of this work or work we might do together, please get in touch.